From the Fog: Listening to The Human Cloud Podcast

Haven’t we all felt it? Marketing has long been dismissed as “arts and crafts”—a shiny campaign here, a splashy video there. And historically, some would even brag, “We can grow without investing in marketing.” But that’s never been the full story. I just listened to this podcast with Chris Perkins, President at Model B, hit on two themes I’ve been thinking a lot about lately:

1️⃣ Marketing is about removing friction and earning trust—not just with customers, but across the org. It's not about flashy outputs—it’s about impact. Marketing should be so embedded in what a company does that it shows up in the earnings call, in team morale, in smoother delivery.

2️⃣ The best brands make everyone part of the experience. Marketing isn’t just a department—it’s a lens for helping the whole organization show up as the brand.

Chris also had powerful takes on talent and leadership:

• A passionate, part-time executive can inject focused energy, unlock superpowers, and create momentum without the overhead.

• Workshops aren’t fluff—they help cure the leadership disconnect, bring clarity to shared priorities, and surface what actually works.

• Too many teams are still solving tomorrow’s problems with yesterday’s playbook.

This episode is a must-listen if you're rethinking how to align strategy, execution, and people—without the hamster wheel. Listen Here

#marketingstrategy #fractionalexecutive #brandtrust #growthmindset #leadership #removefriction #freelancerevolution