Are you pacing digital marketing change - from SEO to AEO

On the prompt of an Amex alum I started following Shelly Palmer to stay on top of this crazy AI ride we are on for Marketers. Today's read got me thinking, what are Marketing Leaders doing to help our teams pace with the change? Shelly's sharp take on the seismic shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) doesn’t just diagnose the problem—declining clicks, shrinking SERPs—he challenges us to rethink how we show up in a world where bots answer first and links come last. If your team is still chasing keyword rankings instead of optimizing for AI-driven summaries and conversation-ready content, you're already behind.
🔍 Great Sunday read. Even better prompt. Thanks Andrea Zaretsky for putting him on my reading list:
https://lnkd.in/epc2QC5d
How are you helping your teams adapt to this new channel mix?
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